Introduction

This Innovative Business Mindset textbook is an open educational resource with CC-BY 4.0 licensing developed for entry-level business and entrepreneurial students. Content is based on the Chippewa Valley Technical College curriculum for the Innovative Business Mindset course (102-130).

This book introduces the traits and mindset of entrepreneurs, different tools to determine personal entrepreneurial traits, and a variety of innovative companies (small, social, and global), in addition to an examination of the differences between entrepreneurs and intrapreneurs. Finally, this text contains information on the development of business plans.

This book is available for free online and can also be downloaded in multiple formats for offline use. The online version is required for interaction with adaptive learning activities included in each chapter.

The following video provides a quick overview of how to navigate the online version:

This book was developed through the WisTech Open project and supported by funds from the Wisconsin Technical College System (WTCS). However, this content does not necessarily represent the policy of WTCS, and you should not assume endorsement by the state or federal government. More information about the WisTech Open project can be found at cvtc.edu/WisTech.