Preface

About this Book

Editor

  • Stephanie Pohnl, MBA, Business Management & Marketing Instructor, Chippewa Valley Technical College

Reviewers

Peer reviewers of the first edition of this textbook included business and marketing faculty from Wisconsin technical colleges:

  • Lavinia Baldivieso, MBA, Business Management Instructor, Blackhawk Technical College
  • Tracy Danovsky, BS, Marketing & Business Education, Administrative Coordinator Instructor, Northwood Technical College
  • Mabel Gehrett, MA, Human Resource Management, SHRM-CP, Human Resources & Business Management Instructor, Western Technical College
  • Jodi Goldbeck, Small Business Entrepreneurship Program Director, Madison Area Technical College
  • Molly Gruett, MBA, Business Management Instructor, Nicolet College
  • Armen Hadjinian, MBA, Small Business/Entrepreneurship Lead Faculty, Milwaukee Area Technical College
  • Ann M. Kiefer, MS – CTE, CPPM, Business Management Instructor, Chippewa Valley Technical College
  • Veronica R. Powell, Business Management Instructor, Waukesha County Technical College
  • Sheila Kohls, Business Management Instructor, Chippewa Valley Technical College
  • Jason Schmitz, MBA, Business Management Instructor, Chippewa Valley Technical College
  • Kayla Schwarz, MA – Educational Leadership, Business Management Instructor, Chippewa Valley Technical College
  • Jeff Stueber, MAE, Small Business/Entrepreneurship Instructor, Moraine Park Technical College
  • Kris Thompson, MS – Training and Development, Business Management Instructor, Chippewa Valley Technical College

WisTech Open Team

  • Nic Ashman, MLIS, Graphics Editor/Librarian
  • Jane Flesher, MST, Copy Editor
  • Vince Mussehl, MLIS, Project Director
  • Samantha Rubenzer, MA – Teaching & Education, Instructional Designer/Technologist

Licensing/Terms of Use

This textbook is licensed under a Creative Commons Attribution 4.0 International (CC-BY) license unless otherwise indicated, which means that you are free to:

  • SHARE – copy and redistribute the material in any medium or format
  • ADAPT – remix, transform, and build upon the material for any purpose, even commercially

The licensor cannot revoke these freedoms as long as you follow the license terms.

  • Attribution: You must give appropriate credit, provide a link to the license, and indicate if any changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • No Additional Restrictions: You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
  • Notice: You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.
  • No Warranties are Given: The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.

Attribution

Some of the content for this textbook was adapted from the following open educational resources. For specific reference information about what was used and/or changed in this adaptation, please refer to the footnotes at the bottom of each page of the book.

Suggested Attribution Statement

Content that is not taken from the above OER or public domain should include the following attribution statement:

Pohnl, S. (2024). Innovative Business Mindset by WisTech Open is licensed under CC BY 4.0

Report Adoptions or Corrections

Please let us know if you have adopted this book for a course or would like to suggest a correction using this form. We appreciate your feedback to help improve and advocate for WisTech Open and Open RN resources!

License

Icon for the Creative Commons Attribution 4.0 International License

Innovative Business Mindset Copyright © 2024 by WisTech Open is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.