Glossary

Deliverables: Specific tangible accomplishments or outcomes of the grant-funded project. (Chapter 5)

Ethos: An appeal to the reader’s sense of community and culture, beliefs, and aspirations. (Chapter 1)

Executive summary: A concise overview of a longer document, such as a business plan, report, or proposal. It is designed to quickly inform decision-makers about the main idea. (Chapter 4)

Funders: The grant reviewers. The two words assume the same meaning. (Chapter 1)

Grant reviewers: The funders. The two words assume the same meaning. (Chapter 1)

Jargon: Words that are used by a particular group or profession. (Chapter 4)

Letter of intent: Often referred to as a cover letter. (Chapter 7)

Logos: An appeal to logic and reason. It’s a way to persuade an audience by using facts, evidence, and logical arguments. (Chapter 1)

Pathos: An appeal to emotion, to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel or an artistic representation evoking pity or compassion. (Chapter 1)

Persuasion: The art of convincing someone to adopt a certain viewpoint or take a specific action by reasoning or argument. (Chapter 1)

Qualitative data: Non-numeric, descriptive information that focuses on concepts and characteristics rather than numbers and statistics. It is collected through methods like observations, interviews, surveys, and focus groups. (Chapter 8)

Quantitative data: Numerical data that can be counted, measured, and expressed as numbers. It is data that can be subjected to mathematical and statistical analysis. Examples include age, height, weight, temperature, and scores on a test. (Chapter 8)

Request for proposals (RFPs): A document issued by a funding agency, like a foundation or government, to solicit proposals for specific projects or programs. It outlines the funding opportunity, including the purpose of the grant, eligibility requirements, and submission guidelines. (Chapter 2)

Rhetoric: The art of effective or persuasive speaking or writing, especially the use of figurative language and other compositional techniques. (Chapter 1)

Sponsor: In the context of grant writing, a sponsor is an external entity that provides funding for a project or activity, typically through a grant, contract, or cooperative agreement. This entity could be a government agency, a foundation, a corporation, or another organization. In our text, the term will be transposed with funder or grantor often. (Chapter 1)

Stakeholder: A person with an interest or concern in something, especially an unmet need. (Chapter 1)

Stewardship: The ongoing commitment to build and maintain relationships with grant funders and the community after the grant has been awarded. (Chapter 8)

Target population: The community or recipients of the efforts of the grant funding. (Chapter 1)

Unrestricted grants: Financial gifts or grants provided to a nonprofit organization without specific usage limitations, allowing them to allocate the funds as needed. (Chapter 8)