Competency: Assess The Impact Of Nonverbal Skills On Communication

Nonverbal communication is the unspoken language that accompanies our words, influencing how messages are received and interpreted. Researchers contend that up to 70% of meaning conferred in communication is nonverbal (Hull, 2016). It includes facial expressions, body language, vocalics, and even the use of space and time. Body language refers to the conscious and unconscious movements and postures by which attitudes and feelings are communicated. It encompasses a vast array of physical signals, such as gestures (e.g., waving, pointing), posture (e.g., slumping, standing tall), and eye contact (e.g., direct gaze, averted eyes). These non-linguistic cues often operate in conjunction with verbal messages, either reinforcing, contradicting, substituting for, or regulating what is being said. Nonverbal communication’s meaning can be intended or unintended. Whether in personal relationships, professional settings, or digital interactions, mastering nonverbal skills can enhance understanding, build trust, and foster deeper connections.

A Short Story: The Power of a Smile

In a small village in Japan, a young traveler named Emma found herself lost and unable to speak the local language. Frustrated and anxious, she approached an elderly woman selling fruits at a market stall. Emma gestured toward a map, her face etched with worry. The woman, without saying a word, smiled warmly, handed her a ripe persimmon, and pointed in the direction Emma needed to go. That simple smile and kind gesture conveyed more than words ever could—comfort, reassurance, and hospitality. Emma later reflected on how that moment of nonverbal communication not only helped her find her way but also left a lasting impression of human connection.

This story illustrates the profound impact of nonverbal communication. It transcends language barriers, conveys emotions, and builds bridges between people. At its core, nonverbal communication is deeply rooted in our evolutionary history. As social animals, humans developed complex systems for communicating threat, safety, approval, and disapproval long before spoken language evolved. Our brains are hardwired to quickly process these visual and auditory cues because our survival often depended on rapidly interpreting the intentions and emotional states of others. This primal programming means that nonverbal signals often carry a raw, authentic weight that words alone cannot always replicate, making them incredibly powerful for conveying true feelings and forging immediate connections. In this chapter, we’ll explore how nonverbal skills shape our interactions, the different types of nonverbal communication, and how to use them effectively in various contexts.

2.1 Identifying The Types Of Nonverbal Communication

The Multifaceted Dimensions Of Nonverbal Communication

The subtle cues and unspoken signals we exchange often carry as much, if not more, meaning than our verbal expressions. This section delves into the multifaceted world of nonverbal communication, exploring nine key categories: kinesics, the language of body movements; haptics, the power of touch; vocalics, the subtleties of tone and pitch; proxemics, the use of personal space; chronemics, the communication of time (Burgoon et al., 2021), personal presentation, physical characteristics, artifacts, and environments. Each of these areas plays a vital role in shaping our understanding and interpretation of messages, revealing the intricate and often unconscious ways we connect with one another.

• Kinesics (Body Language): Gestures, facial expressions, and posture. For example, a thumbs-up signals approval, while a furrowed brow indicates confusion or concern.

   

• Haptics (Touch): Touch can convey emotions ranging from affection (e.g., a hug) to aggression (e.g., a shove). Its appropriateness depends on the relationship and cultural context. A firm handshake at the beginning of a business meeting can nonverbally convey professionalism and confidence. However, an unsolicited pat on the back from a stranger might be perceived as an invasion of personal space and cause discomfort.

  View the following supplementary YouTube video to learn more: The Beauty of Touch | Patrick McIvor | TEDxLehighRiver

• Vocalics (Tone and Pitch): Also known as paralanguage, vocalics includes tone, pitch, volume, and rate of delivery. These elements can significantly alter the meaning of verbal messages. It follows with the old adage that, “It is not what you say, but how you say it.”

• Proxemics (Use of Space): Proxemics examines how people use and perceive space. Proxemics is heavily influenced by cultural norms that influence appropriate use of space. In a casual conversation with a close friend, standing a foot or two apart is common in many Western cultures and nonverbally communicates comfort and intimacy. However, maintaining that same close distance with a new acquaintance might be perceived as aggressive or overly familiar.

• Chronemics (Use of Time): Chronemics refers to how time is used in communication, such as punctuality or the pace of interactions. The amount of time you spend devoted to another person is often understood to be a measure of how much you value them. In monochronic cultures, time is viewed as a linear and finite resource, emphasizing doing one task at a time and strict adherence to schedules. Punctuality is highly valued, and efficiency in completing tasks takes precedence. Polychronic cultures see time as fluid and flexible, often engaging in multiple activities simultaneously and prioritizing relationships over strict adherence to schedules. Deadlines are typically seen as approximations, and interruptions are common and accepted.

• Personal Presentation encompasses how we style ourselves—our grooming, hygiene, and general appearance. These choices often communicate aspects of our personality, professionalism, or social status. For example, a meticulously groomed individual might be perceived as organized and detail-oriented, while a more relaxed presentation could signal an easygoing demeanor.

• Physical Characteristics refer to inherent or relatively stable features of our bodies, such as height, weight, body type, and natural hair color. While some of these are beyond our immediate control, they can still unconsciously influence initial perceptions and social interactions. For instance, societal biases sometimes associate certain body types with particular personality traits, even if these associations are unfounded.

• Artifacts are the objects and accessories we choose to wear or display, including clothing, jewelry, piercings, tattoos, eyeglasses, and even the type of car we drive. These items act as extensions of our identity and can communicate a wealth of information about our cultural background, economic status, personal interests, and group affiliations. A person wearing a specific sports team’s jersey, for example, signals their allegiance to that team, while certain types of professional attire convey authority and credibility.

• Environment refers to the physical spaces we occupy, such as our homes, workplaces, or public settings, and how these spaces are arranged and maintained. Our environments can communicate our values, our level of organization, and even our emotional state. A cluttered desk might suggest a busy or disorganized individual, while a neatly arranged living room could convey a sense of calm and order. Similarly, the design and upkeep of a business’s office space can communicate its brand identity and professionalism to clients and employees alike.

Wrap Up Questions

1. The section highlights how nonverbal cues can carry as much, if not more, meaning than words. Consider a time you witnessed or experienced a significant disconnect between someone’s verbal message and their nonverbal communication (e.g., their kinesics like posture, or vocalics like tone). What specific nonverbal elements created this contradiction, and what impact did it have on the overall message received?
2. Proxemics (use of space) and haptics (touch) are heavily influenced by cultural norms. Describe a professional or social scenario where misunderstanding these specific nonverbal cues could lead to significant awkwardness or even offense. What responsibility does a communicator have to research and adapt their use of space and touch when interacting across cultures?
3. Beyond individual interactions, how do personal presentation, physical characteristics, artifacts, and environments collectively communicate unspoken messages about identity, status, or group affiliation in a specific public setting you frequent (e.g., a university campus, a particular workplace, a specific type of community event)? Provide distinct examples for at least two of these categories.

2.2 Applying Effective Nonverbal Messages In Diverse Contexts

Understanding nonverbal communication involves studying context through an interpretive lens. It involves the processes of encoding and decoding. Encoding is the process of developing a message and utilizing nonverbal communication that helps convey the message from sender to receiver. Decoding is the process of interpreting messages and creating meaning from both the verbal and nonverbal signals being communicated.

Contextuality Of Nonverbal Communication

Nonverbal cues—including those defined above—play a pivotal role in reinforcing, contradicting, or replacing verbal messages. In personal relationships, behaviors like a warm smile, a gentle touch, or sustained eye contact can convey affection, support, and attentiveness more effectively than words alone. For instance, a gentle hand squeeze can communicate comfort and empathy during challenging times, often surpassing the impact of verbal reassurances (Sauter, 2017). Using relationship-appropriate nonverbal messages provides communicators with a variety of strategies when conveying their feelings.

In professional settings, nonverbal communication is equally important. During job interviews, maintaining eye contact, offering a firm handshake, and adopting confident posture, and maintaining a well-kept personal appearance can create a positive impression and signal professionalism. Conversely, avoiding eye contact, slouching, or fidgeting may convey nervousness or lack of confidence, even if verbal responses are strong. These nonverbal behaviors can significantly influence hiring decisions and workplace dynamics (Burgoon et al., 2021). Nonverbal behaviors are often categorized as “soft skills”, which are highly valued attributes in the workplace. Soft skills are a cluster of personal attributes and interpersonal abilities that enable individuals to interact effectively and harmoniously with others. Unlike “hard skills,” which are technical knowledge or occupational proficiencies that are often quantifiable (e.g., coding, accounting, operating machinery), soft skills are more about how you work and interact. They include qualities like communication, teamwork, problem-solving, adaptability, emotional intelligence, and leadership. These skills are highly valued across all industries because they contribute significantly to productivity, collaboration, and a positive work environment. An example of this is if a friend is sharing a deeply personal struggle or a tough experience. A soft skill like empathy is critical here. While verbal responses of support are important, the nonverbal communication can powerfully convey empathy. For instance, if you maintain gentle eye contact, offer a soft, concerned facial expression (like a slight furrowing of the brow or a downward turn of the lips), subtly lean in, and perhaps offer a comforting, brief touch on the arm, you are nonverbally communicating that you understand and share in their feelings. This nonverbal display of empathy, a vital soft skill, makes your friend feel truly understood and supported, deepening your connection.

In digital communication, nonverbal cues have evolved to fit virtual environments (Petruca-Rosa, 2023). Emojis, GIFs, and punctuation marks are often used to convey tone and emotion in text-based exchanges (Grishechko, 2023). For example, a smiley face emoji can soften a message’s tone, while excessive exclamation marks might indicate excitement or urgency. In addition, video conferencing platforms, such as Zoom and Teams, have introduced nonverbal elements, such as facial expressions and gestures, due to limited eye contact and poor camera placement. Mastering these digital nonverbal cues is essential for maintaining clear and meaningful communication (Baylor, 2020). Digital communication may translate to different types of appropriate nonverbal behavior, but the importance in conveying your intended message remains.

The appropriateness and interpretation of nonverbal cues depend on the context, relationship, and cultural setting. For instance, a pat on the back might be encouraging in a personal setting but overly familiar in a formal environment. Similarly, a casual tone of voice with friends might seem disrespectful in a professional meeting (Segrin & Flora, 2019). Acknowledging power dynamics and expressions of respect are important when encoding nonverbal messages across contexts.

Cultural Awareness In Nonverbal Communication

Nonverbal behaviors are deeply influenced by cultural norms, and understanding these differences is crucial for effective communication in diverse settings. Both the processes of encoding and decoding vary among cultures. For example, direct eye contact is often seen as respectful and confident in Western cultures, but in some Asian cultures, it may be perceived as confrontational or disrespectful. Similarly, gestures like the “OK” hand sign can carry different meanings across cultures—approval in the United States but offense in parts of Europe and South America. Understanding cultural decoding associated with nonverbal communication is crucial for fostering cross-cultural relationships.

Personal space, or proxemics, also varies culturally. In many Western cultures, maintaining distance during conversations is seen as respectful, whereas in Middle Eastern or Latin American cultures, closer proximity often signifies warmth and friendliness. Misunderstanding these cultural norms can lead to discomfort or misinterpretation. For instance, standing too close to someone from a culture that values personal space might make them uneasy, while standing too far from someone who values closeness might seem cold or aloof.

The interpretation of nonverbal behaviors is heavily influenced by cultural norms, and varies widely across cultures. Understanding these cultural differences is essential for effective cross-cultural communication (Ting-Toomey & Chung, 2012). Adapting nonverbal behaviors to align with cultural norms is essential for building rapport and avoiding misunderstandings in cross-cultural interactions. When working with international colleagues or clients, learning about their cultural norms regarding eye contact, gestures, and personal space demonstrates respect and fosters positive relationships. Learning about these culturally specific nonverbal behaviors can be approached through several avenues. One effective way is through direct observation and immersion, such as living or traveling in a particular culture, which allows for firsthand experience of how nonverbal cues are used in daily interactions. Additionally, formal education and training, like taking intercultural communication courses or workshops, can provide structured knowledge and insights. Engaging with cultural informants—individuals from that culture who can explain and interpret their nonverbal norms—is also invaluable. Finally, research and reading reputable resources, including academic studies, ethnographies, and guides on specific cultures, can offer a foundational understanding before or during cross-cultural encounters.

Wrap Up Questions

1. The text discusses how nonverbal cues can reinforce, contradict, or replace verbal messages. Describe a professional scenario (e.g., a job interview, a performance review, a team meeting) where a speaker’s nonverbal messages contradict their verbal message. What specific nonverbal behaviors created this contradiction, and how might a receiver decode this incongruence?
2. The section highlights the importance of soft skills and uses an example of nonverbally conveying empathy. Thinking about a different soft skill (e.g., leadership, trustworthiness, adaptability), how might a professional use various types of nonverbal communication (kinesics, vocalics, personal presentation, artifacts) to demonstrate this skill effectively in a professional setting?
3. Digital communication has introduced new nonverbal cues like emojis and GIFs, while also limiting traditional ones. Considering the challenges of remote work or global teams, what specific types of nonverbal noise (e.g., from poor camera placement, delayed audio, or differing cultural interpretations of emojis) might arise in a video conference, and how can communicators proactively address them to ensure messages are accurately encoded and decoded?

2.3 Analyzing the Impact of Nonverbal Cues on Communication

Enhancing Or Undermining Verbal Messages

Nonverbal cues often work in tandem with verbal messages to clarify or reinforce meaning (Stoica, 2024). Nonverbal cues are often measured as sincerity when you match them with congruent verbal communication to convey emotion. For example, saying, “I’m excited to work on this project” while smiling and maintaining enthusiastic eye contact is considered congruent verbal and nonverbal behavior. Nonverbal cues also act as reinforcement when they complement messages to offer a visual match to the verbal message, such as pointing while giving directions.

However, when nonverbal cues contradict verbal messages, they can undermine the message. Examples such as saying “I’m not upset” while crossing your arms and avoiding eye contact can lead to confusion or mistrust. Undermining nonverbal communication can also be unintentional, like the change in vocalics and facial expression that comes along with lying. An example of this is the fluctuation in tone and uneasy smile that might accompany telling someone that they look nice in their new outfit, betraying your true feeling that they do not, and undermining the compliment.

Nonverbal Communication in Conflict Resolution

Nonverbal cues play a critical role in managing and resolving conflicts. Calm and open body language like uncrossed arms and appropriate eye contact signals receptiveness and a willingness to listen, while aggressive behaviors like pointing fingers or raising your voice can escalate tensions (Segrin & Flora, 2019). In conflict resolution, nonverbal communication aids in de-escalating tensions. Tone of voice, posture, eye contact, and touch are all nonverbal signals used to foster a collaborative environment for resolving disagreements.

For example, leaning slightly forward and nodding during a heated discussion shows engagement and empathy, helping to diffuse anger and encourage constructive dialogue (Burgoon et al., 2021). The process of de-escalation involves understanding the emotional state of the other person and being able to encode a message that will decrease their volatility. Recognizing someone’s emotional state is the process of reading their tone of voice, posture, and eye contact. The following factors display anxiety (raised tone, shifting weight from side to side, and rapid movements in eye contact), sadness (somber tone of voice, slouched posture, avoiding eye contact), and anger (louder tone, confrontational posture, and unbreaking eye contact) as well as a variety of other emotional states.

Replacing Verbal Communication

In some situations, nonverbal cues can entirely replace verbal messages, making communication more efficient. Examples include a nod or thumbs-up, which can convey agreement or approval, holding up your index finger while on the phone will let the person next to you know that you will be with them shortly, or putting in your earbuds can convey to the world that you don’t want to talk–all without words. In digital communication, emojis and GIFs often replace traditional nonverbal behaviors to convey tone and emotion (Baylor, 2020). An example of this is using a meme as a replacement for a written reply.

Shaping Perception and Emotional Expression

Nonverbal communication significantly influences how others perceive us and how we express emotions. For instance, when you’re meeting your partner’s parents for the first time, your initial nonverbal cues are crucial in setting the tone for the encounter. A relaxed posture, a genuine smile, and offering appropriate space conveys respect and openness, signaling that you’re genuinely interested in getting to know them. Conversely, fidgeting, avoiding eye contact, or displaying a tense posture might be interpreted as nervousness or discomfort, potentially creating an unintended barrier. Furthermore, the subtle choices you make, like how you position yourself in relation to them, or how gently you touch a proffered hand, will all contribute to the first impression. A slight lean forward, for example, can show you are engaged in the conversation, while a rigid posture might make you seem aloof. Each nonverbal cue is a silent message, shaping the parent’s perception of you even before meaningful verbal communication takes place.

Many perceptions that we hold of others are greatly influenced by their nonverbal communication (Hall et al., 2019). We think of people as aggressive or assertive based on paralanguage, proxemics, and kinesics: if someone has a growling voice, looms over you, and gesticulates widely, we perceive those traits as aggressive. We also base our attribution of Emotional I.Q. on nonverbals: haptics, vocalics, and chronemics are associated with a person’s empathy. If someone has a soothing voice, a comforting touch, and spends a lot of their time attending to our wants and needs, then we perceive them as empathetic. Nonverbals have a variety of different effects on our perception of others.

Wrap Up Questions

1. The section discusses how nonverbal cues can either enhance or undermine verbal messages. Recall a situation, either personal or professional, where someone’s nonverbal communication (e.g., their vocalics, kinesics, or facial expressions) contradicted their verbal message, leading to confusion or mistrust. How did this incongruence impact your perception of their sincerity or the truthfulness of their message?
2. In the context of conflict resolution, the text highlights how nonverbal cues can de-escalate or escalate tensions. Imagine a heated disagreement in a professional team setting. What specific nonverbal behaviors (e.g., changes in posture, eye contact, or vocalics) could one person consciously employ to de-escalate the situation, even if the verbal exchange remains challenging?
3. The section explains how nonverbal communication can replace verbal messages and also shape perception. Consider a scenario where a nonverbal cue completely replaced a verbal message, but was then misinterpreted by the receiver. How might the context of the situation or the relationship between the communicators have influenced this misinterpretation, and what might the sender have done differently to ensure clarity?

Key Takeaways

• Nonverbal communication is essential across personal, professional, and digital contexts. It includes facial expressions, body language, tone of voice, and the use of space and time.
• Nonverbal communication consists of kinesics, haptics, vocalics, proxemics, personal space, chronemics, personal presentation, physical characteristics, artifacts, and environments; each serving unique roles in conveying meaning and emotions.
• Cultural awareness enhances the effectiveness of nonverbal communication. Understanding cultural norms regarding gestures, eye contact, and personal space is crucial for avoiding misunderstandings.
• Nonverbal cues can enhance or undermine verbal messages, influence conflict resolution, and shape emotional expression. They can also replace verbal communication in certain situations and help us form perceptions of people.

Chapter Summary

In this chapter, we explored the profound impact of nonverbal communication on our interactions. We discussed how nonverbal cues such as facial expressions, gestures, and tone of voice can reinforce, contradict, or replace verbal messages. We also examined the cultural nuances of nonverbal communication and how understanding these differences can enhance cross-cultural interactions. Finally, we analyzed the role of nonverbal communication in conflict resolution and emotional expression. By mastering nonverbal skills, you can improve your ability to connect with others, build trust, and foster deeper relationships in both personal and professional settings.

Learning Activities

References

Baylor, A. L. (2020). The impact of nonverbal communication in virtual environments. Journal of Digital Learning, 12(3), 45–52.

Burgoon, J. K., Guerrero, L. K., & Floyd, K. (2021). Nonverbal communication. Routledge.

Grishechko, E. G. (2023). Emojis as nonverbal cues in online communication: Perspectives on conflict resolution and misunderstanding prevention. SWS International Scientific Conference on Arts & Humanities, 333–340. https://doi.org/10.35603/sws.iscah.2023/s11.12.

Hall, J. A., Horgan, T. G., & Murphy, N. A. (2019). Nonverbal communication. Annual Review of Psychology, 70(2019), 271-294. https://doi.org/10.1146/annurev-psych-010418-103145

Hull, R. H. (2016). The art of nonverbal communication in practice. The Hearing Journal, 69(5), 22-24. https://doi.org/10.1097/01.HJ.0000483270.59643.cc

Petruca-Rosa, I. (2023). Parameters of nonverbal communication in social media. International Journal of Communication Research, 13(4), 301-303. https://www.ijcr.eu/articole/654_006%20Irina%20Petruca-Rosu.pdf

Sauter, D. A. (2017). The nonverbal communication of positive emotions: An emotion family approach. Emotion Review, 9(3), 222-234. https://doi.org/10.1177/1754073916667236

Segrin, C., & Flora, J. (2019). The role of nonverbal communication in interpersonal relationships. In A. F. Hannawa & B. H. Spitzberg (Eds.), The handbook of communication science and biology (pp. 123–136). Routledge.

Stoica, D. S. (2024). The nonverbal: A more comprehensive view. Journal of the Seminar of Discursive Logic, Argumentation Theory & Rhetoric, 22(1), 88-117. https://www.fssp.uaic.ro/argumentum/Numarul%2022%20issue%201/04_Stoica_tehno.pdf

Ting-Toomey, S., & Chung, L. C. (2012). Understanding intercultural communication. Oxford University Press.

Images:

Images were created with Open AI: OpenAI. (2025). ChatGPT. (April 28 version) [Large language model]. https://chatgpt.com/ unless otherwise noted.

Aitubo. (2025). Flux (v1.0). [Artificial intelligence system]. https://aitubo.ai/

“Body_language_in_communication” by Paloma.chollet is licensed under CC BY-SA 4.0

“Comunicacion_intercultural” by Anamoralespon is licensed under CC BY-SA 4.0

“Understanding_in_Xian_0546” by S. Krupp, Germany is licensed under CC BY-SA 3.0

Videos:

TEDx Talks. (2016, October 19). The Beauty of touch | Patrick McIvor | TEDxLeHighRiver [Video]. YouTube. All rights reserved. https://www.youtube.com/watch?v=HCJoMzM_s3g